Smartphones can make print talk. Point one at a AR code on a product, and presto! The product can tell you about itself, or it can invite you to join a contest. This is what is known as Augmented Reality or AR. Outside, on the street, AR can alert you to special deals available in a nearby retail outlet. Or you could use AR to find your way around an unfamiliar location. Konica Minolta offers mobile applications for AR as well as content management and content creation.