Formula BMW

The Formula BMW is all about speed, endurance, trust and reliability – the very same attributes users of our products can always count on! To benefit from the positive image transfer was one of the reasons why Konica Minolta entered into this sponsoring agreement.

For more than 50 years, BMW has been closely linked with the world of motor racing. In numerous series, held on all the continents, racing drivers have proven in cars and on motorbikes, manufactured by BMW, that the connection of BMW and motor racing is both a successful and natural one.

Since the early days of the company, the use of innovative technology has been a major part of the BMW philosophy.

The record books are filled with countless motor racing successes gained in Formula One, touring car racing, sports car racing and motorbike racing.

Formula One in particular underlines the technological and sporting core competence of the BMW brand. The in-house design and construction of the engine represents the basis for the two-way technology transfer between Formula One and the production lines. The World Championship title secured by Nelson Piquet back in 1983, just one year after the start of BMW’s involvement, represents an impressive reference for the engine competence of BMW.